Writing, Etc.
Writing is an essential part of retail marketing. In order to promote the company's products, services, and overall brand, marketers must successfully prepare written materials, such as plans, strategies, and reports. Here are some tips on how to write one of the most common documents used in marketing: a marketing plan.
Marketing plans are written to:
These plans vary depending on the product or service being marketed to the consumer, but they all provide strategies to satisfy the customer's needs. In order to be successful, the plan must be:
Marketing plans must include:
To write a marketing plan, you should:
Marketing plans are written to:
- Outline the company's goals
- Provide strategies for success
- Indicate opportunities that will increase sales
- Give an advantage over competitors
- Demonstrate overall marketing objectives
- Describe the needs of customers
These plans vary depending on the product or service being marketed to the consumer, but they all provide strategies to satisfy the customer's needs. In order to be successful, the plan must be:
- Clear- Say what exactly needs to be done
- Detailed- Describe the actions and activities that will occur
- Focused- Stick to the main point and/or goal
- Realistic- Goals should be achievable
Marketing plans must include:
- An executive summary
- Main objectives
- Situation and product analysis
- Specific strategies
- Company's mission statement
To write a marketing plan, you should:
- Explain your product in simple, easy-to-understand terms
- Clearly describe your target audience
- Use concise language
- Be persuasive
- Create goals that are specific and detailed
- Write in a step-by-step fashion
- Collaborate with people that believe in your idea