Marketing relies on:
Advertising focuses on:
However, the two fields overlap:
- Systematic planning and research
- Implementation of multiple business strategies
- Presenting products in a desirable way
- Developing plans to meet the customers' needs
- Bringing together buyers and sellers for the mutually beneficial exchange of goods
Advertising focuses on:
- Publicly promoting products and services
- Designing mass media content to persuade the public
- Making impressions on an audience
- Increasing sales by showing products in a positive light
- Producing advertisements for commercial products and services
However, the two fields overlap:
- Marketing relies on advertisements to appeal to customers and promote a company's goods
- Advertising is a single component of the marketing process