What is Retail Marketing?
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and promoting the value of a product or service to customers, clients, and society at large.
Retail marketing is the set of activities undertaken by a retailer to promote awareness and sales of a company's products. The term "retail" refers to the sale of goods to the public for use or consumption rather than for resale. Retail stores, such as Target and Walmart, sell products and services to the general public, relying on retail marketers to promote their company's goods.
Goals of retail marketing include:
Marketing is often confused with advertising, but it is important to recognize the difference.
Retail marketing is the set of activities undertaken by a retailer to promote awareness and sales of a company's products. The term "retail" refers to the sale of goods to the public for use or consumption rather than for resale. Retail stores, such as Target and Walmart, sell products and services to the general public, relying on retail marketers to promote their company's goods.
Goals of retail marketing include:
- Build strong brands
- Promote the company's products and services
- Create long-term growth for the company
- Communicate the value of products to customers
- Represent the company's image in a positive way
- Influence customers to buy your products
Marketing is often confused with advertising, but it is important to recognize the difference.